Wednesday, December 13, 2017

Echoes

"I understand. Good luck to us all tomorrow. Whatever happens, however we might disagree as a nation and a people, the truth that I keep in the front of my mind, always, is that whether we rise or fall, we meet our fates together." -Nov. 7, 2016

Those were the last words I wrote to a friend before she silently unfriended me. I'd say it was for reasons unknown, but I think I know the reason all too well. We disagreed on something. Not on whether women should have reproductive rights, equal pay, or family leave. Not on whether we should be focusing our national resources on creating renewable energy sources, or reinvesting in our failing infrastructure. Not even on issues of immigration, education, or identity politics.

Just on who I should vote for.

There's been a lot of talk lately about "Fake News" and "Echo-Chambers." It seems that what everybody wants is for somebody else to do something about it. Even in the 21st Century digital-age, we're still trotting that old chestnut out. Everybody's all atwitter about how Mark Zuckerberg needs to do more to combat it, how Google needs to do more to curb it, about how a censorship algorithm is the answer. Whoah, that escalated quickly.

But a 2015 study of over 10 Million active American Facebook users who self-identified politically as Conservative, Liberal, or Moderate, reveals a telling trend amongst us. The study investigated how "cross-cutting" news stories (stories whose ideological bent or subject were different than the reader's own perspective) were disseminated, and found that three factors were involved:

1.) Who our friends are and what stories they shared.
2.) Which stories are displayed in our newsfeeds by Facebook's algorithm.
3.) Which of the displayed stories we actually clicked on.

2 out of 3 of those factors are under our direct control, meaning that almost seventy percent of your echo chamber is self-constructed.

When these cross-cutting stories are acquired "manually" (meaning that we seek them out of our own accord) 45% of Liberals see them, as opposed to 40% of Conservatives. But barely anyone goes looking on their own, human nature being what it is we don't want to leave our newsfeed any more than we want to get off the couch. So almost 65% of stories come to us by way of our friends sharing them. When that is factored in, the numbers change dramatically.

Just 24% of Liberals get cross-cutting news when based on their friends sharing habits, while 35% of Conservatives can say the same. When the algorithm comes into play, it shaves 2% more off of the Liberal numbers, and 1% from the Conservatives. And by the time we drill down into the stories we actually click on, as opposed to just seeing in our newsfeed, it's a 20/30 percent split between Liberals and Conservatives, respectively.

Hate to say it, but the algorithm isn't much to blame for that. And even when it is, it learned that from YOU. From your habits, from your clicks, likes, gifs and emojis. From who you chose to interact with, and who you ignored. Really, all of media learns that from you, just slower than Facebook and Google do. You teach the media how to treat you by what you respond to; in ratings, in comment sections, and with the buying power of your dollar and how you respond to their ads.

Sorry, kids, it isn't fake news and echo-chambers. It's us.

"Wow! I just read Lawrence's essay on Facebook, and I am so impressed about his writing abilities. I knew he was a smart guy, but I didn't know he was such a beautiful writer. His soul comes right through." -May 25, 2016

This is what my now ex-friend said to her son right before she sent me a friend request. We made it six whole months together before she unfriended me, citing the darkness that had crept into me over that time. She was rabid anti-Trump, and I was just regular anti-Trump, so I wonder if it was really me that changed in that six months. Or if just a bit too much light was getting in through the cracks in a self-imposed echo-chamber, one made up of palatable myths and comforting lies. And so her world is just a bit smaller today.

Before you decide someone is a Libtard-Snowflake-Nazi who must be removed from your life, at least take a peek outside at the actual world for a few seconds—instead of the one made up and sold to you for the purposes of balkanizing your power and fleecing you of your dollars. If you unfriend people for disagreeing with you, please don't then be so obtuse as to look around and wonder what the fuck happened to the world. You happened.

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