The story of Facebook’s
all-consuming growth is practically the creation myth of the information era.
What began as a way to connect with friends at Harvard became a way to connect
with people at other elite schools, then at all schools, and then everywhere.
In some countries like the Philippines, it effectively is the internet.
Currently, the company is valued at over 500 Billion, and all of that is based
on a simple but brilliant insight: Humans are social animals, and if you make
them feel safe in the cesspool of the internet, they will share
obsessively.
But the machine Zuck built to bring
people together is also having the effect of tearing them apart, as well. Study
after study has shown that the more time you spend on social media, the unhappier
you become. The sense of isolation and inferiority by comparison has been
refined to a simple acronym, FOMO. The Feeling Of Missing Out is so prevalent
that the acronym is almost always printed without explanation, like LASER or
SCUBA. But while other people are posting their greatest hits, gleaned (or even
purposefully staged) from a few minutes of their otherwise normal day, you’re
stuck with an all-access backstage-pass to the hot mess of your life. Somehow
you just know they’re happier, more successful, and more satisfied with their meaningful lives and perfect relationships. Or else they support gay-warming, a
climate’s right to choose, bans on assault marriage, and background checks for
women’s rights, and that just makes your blood boil! So either way, you hate
them.
Facebook itself is reluctant to do
what we’re quick to: blame Facebook for its noted tendency to amplify
dissatisfaction. After all, is Facebook really more at fault for amplifying our
outrage during the Presidential election than, say, Fox News or MSNBC? You
can’t force people to listen to dissent or be balanced on Facebook, any more
than you can force them to switch channels between Sean Hannity and Joy Reid.
As Andrew Anker, head of Facebook Publishing, has said, “The problem is not Facebook.
It’s humans.” But that’s kind of an easy out for them, because while they’re
not wrong about that, they’re also not innocent bystanders wringing their hands
over what the unwashed savages are doing with poor innocent little Facebook.
There are subtle tricks that social media companies use to foster an addiction
to their services. And that is what many of us are, addicted.
Emerging brain science teaches us
that the consistent firing of neuron groups creates a neighborhood of
associated pathways that begin to become default settings for our brains. If
they’re allowed (or caused) to fire consistently enough, they begin to
erode a rut that reinforces those feelings/choices. Soon, no matter what the
situation or environment demands, your brain has become trained to respond in
the same way regardless of stimulus. Which is exactly why it's so hard to quit
smoking when you're used to that first delicious cigarette and coffee combo
first thing in the morning; those neural pathways are used to being the boss
and getting their way. Really, it's how almost all addictions work, in some
form or another, and I don't think it's a stretch to say that complaining,
criticism, and discontent are just as habit-forming in our hearts and minds as
any cigarette or drug.
I began to notice the same effect
happening in my own headspace in January of 2017, right after Trump’s
inauguration. After two hundred-plus days of a non-stop political shriek-fest,
combating fake news, propaganda, and fending off criticism from both sides of
the aisle, I had a low-level buzz of discontent going on in the background
24-hours a day. I began to realize how much of my mental energy was being
devoted to hostility, negativity, and cynicism. Anyone who knows me knows that
sort of mean-spiritedness is the antithesis of who I am at a fundamental level,
and I didn't want to permanently become the person I was during the election.
As Proverbs warns us, "Above all, guard your heart, for everything you are
flows from it.”
So I purposefully dropped out.
For the next six weeks, I spent
every minute in the real world. Zero news and zero social media. Denzel
Washington once famously observed that if you don’t read the paper, you’re
uniformed, but if you do read it, your misinformed. I was definitely less
informed, but happier and more focused on the issues I care about, rather than
trying to correct the internet’s homework by following rabbit trails that lead
to irritation and discontent. I didn’t really have an agenda or fixed schedule, other than
to take a break to cleanse the pallet. I figured that a month would do, and it
eventually became six weeks because at the end of that month, I found that I
didn't have anything to say. When my dad had a health scare during a visit to our
house, I found my voice again, and returned to find my friends waiting with open arms. It was like coming home after a vacation and seeing your house with new eyes.
I knew that nothing about America in
general, or Fb in specific, had changed in only six weeks. Or if it had, it had
probably gotten worse, not better. So if I wanted to retain whatever
equilibrium I’d obtained after the fast, my diet would have to be radically
altered. Because no matter what Zuckerberg says, Facebook’s solution to
whatever Facebook malaise you may be suffering from is to use Facebook more.
Contrary to how it may sound, I don’t actually hold that against them.
News feeds have only one job: keep
you looking at their site. They’re not doing any of this out of the goodness of
their hearts, they need to make money. That’s cool, so do I. So they show you
what you want to see, so you'll keep looking, keep coming back. But they don't
teach you what you like, YOU teach them that. You may have friends on both
sides of the aisle, but if you're seeing a feed heavily biased toward one side,
it's because that's who you really are. You click on their links more often
(whether or not you put a like on it), you like, comment, and share their stuff
more often. You read the whole article they post, watch the whole video,
etc.
The reason people don't like the
algorithm is that it's a mirror that shows us who we really are, not who we
wish we were. It sees through posturing, virtue signaling, and pontificating because every like, ever click, everything you scroll by without looking at,
teaches Fb what you like and what you hate. Over time you see more and less
of those things, respectively. If it's empty, contentious, vapid, vitriolic, or
meaningless, how does it get that way? No sense blaming Russian bots, filter
bubbles, or the Almighty Algorithm. It’s you that teaches them how to treat
you.
I've always thought that, like the
rest of life, Fb is what we make it. It isn't inherently good or bad, and no
one is forcing anything on us. There are no helpless victims of algorithms or
the whims of culture, or shadowy overlords brainwashing us. If you learn how to
use the controls, you’ll see that nothing could be further from the truth.
There are unfriend, unfollow, and take a break for a month features. They're
literally just buttons that you push. That's all you have to do. Many people
that I know have lame feeds and only see political rants. My feed is art,
science, music, comic books, humor, and movies. It was pretty easy to make it
that way, but it didn't happen by accident.
I'm not a hapless victim to whom
things are just happening, and neither is anyone else. I built this by design
first—by following, unfollowing, and unfriending—and by interaction second.
Everything I interact with or ignore teaches the algorithm about me. Everything
I comment on, react to, hover over, or click on teaches FB what I want and how
to treat me. It definitely helps that I have smart, funny, empathetic friends
who give me a lot to work with, but If you want social media to be different,
the key is to behave differently while you're here. Build the world, the
family, and the life you actually want, and do it on purpose. Here are some
strategies to make your time here better.
Connect with the people that you
love. Cross paths with them on purpose. You can set up alerts so that you
always hear from the people you actually joined Fb to connect with, and never
miss anything they post, no matter how mundane. You can choose who you see
first at the top of your newsfeed every morning. You know who it is in your
life that makes you feel good about yourself, or makes you want to be a better
person. Who comforts you, and who challenges you. We all need both kinds of
people in our lives, and there are tools to help you cultivate those
relationships and interactions here. The more you see of them—and the less you
see of that annoying dude you work with —the better.
In addition to specific notices and
putting certain people automatically at the top of your newsfeed, you can
create Friend Lists to assign people into different groups (High School, Work,
Family, Church etc). Then, when you click on that group you’ll see a sort of
sub-newsfeed that only has stories from them. There are no ads, except in the
sidebar, and no stories from pages that I've liked, or blurbs about how John
liked or commented on whatever, which otherwise show up in the main newsfeed.
Again, just a couple of clicks to make it happen.
Another way to cut down on unnecessary offense on social media is to be sure you don't generate any unintentionally. Be sure that you mind the privacy settings on your posts. It's hilarious to everyone except your offensensitive liberal grandma and her church sewing circle. Make sure they don't see it to begin with.
Scroll past all drama, always.
You'll soon stop seeing it. You won't have to complain, because it won't be
there. You'll have taught the algorithm that you don't give a shit about Trump,
your ex-girlfriend, or whatever BS CNN wants you to be afraid of this week.
Admittedly, when I came back scrolling past Trump drama was tough, because of
its ubiquity, but I found that I was reacting to it the way that someone
traumatized does when they return to the scene of the crime. Aversion to to drama can become second nature, and it needs to if you
actually want to remain relatively sane.
But better than scrolling past it, is to cut it out entirely.
Unfriend, unfollow, or take a break.
I've unfriended people for a variety
of reasons over the years. Mostly it's just because we never talked. I have a
similar philosophy throughout all areas my life. Come the New Year, I usually
clean house; clothes and belongings I didn't need, want, or use in the previous
year go to people who obviously need them more than me. My friend list gets
edited, usually shedding a half-dozen or so for similar reasons. I mean, I’m
not taking attendance here, I don’t need (or want) a minute by minute
recounting of anyone’s life, but if we go a year without a comment, a
PM—something—what are we clinging to? There are no points for quantity.
I’ve also unfriended people for being hateful (against LGBTQ), I’ve
reported people for posting things on FB that I thought were over-the-top
racist (against First Nation Tribes), and I’ve blocked people that have burned
bridges with me in dramatic fashion. To be clear, unfriending someone and
blocking them are essentially different levels of the same thing. Unfriending
basically turns someone into a stranger. You stop showing up in each other’s
newsfeeds, and then have to take the extra step of actually navigating to each
other’s pages purposefully, where each will only see whatever the other allows
the public-at-large to see. Blocking a person means they’re no longer your
friend, and also can’t find you on Facebook at all. They won’t even be able to
see your comments in a thread on a mutual friend’s page, even when you’re both
in that same conversation. You won’t show up in any searches on Facebook for
them, or vice-versa, and you presence will be omitted if they look at a mutual
acquaintance’s friend list. Complete invisibility.
Every time someone makes you afraid,
cry, or question your worth, ditch them. You already know the difference
between good-natured, productive, healthy, challenging debate being conducted
in good faith, and people that are just assholes trying to bring you down.
Don't cling to the second kind. Ditch those bitches, and I mean double quick.
You don’t have to get back in line to get punched in the face over and over
again. Trust that you know the difference between people you disagree with
(however vehemently) and bullies who can’t tell the difference between
dissenting opinions and evil. People like that are always toxic, even if they happen to agree
with you. If they don't take the hint, then block them entirely. They'll soon get tired and look for other distractions from their sad little lives.
Aside from my yearly Fb
housecleaning, I mostly I just unfollow people, rather than unfriending them. I
don’t want to lose track of them, I’d still like to be able to check in, wish
them happy birthday, drop them a line from time to time. After all, I don’t
dislike them, it’s just that the one-note song they're playing gets tiresome.
Often, I actually agree with them, but can't stand the monotony of the subject
matter or the hysterical shrieking of the opinion. There are volumes on the
knob other than 11. Maybe we could use our inside voices?
When you unfollow someone, they
never appear in your feed, but you can still go to their timeline and catch up
any time you want. I’ve even got a special friend list for all the people that
I’ve unfollowed, just so it’s easy to keep track of them and check in any time
I want. In visiting the friends that I've unfollowed, I usually find that I
haven't missed much aside from multi-level-marketing sales pitches for candles, and irate political rants. Occasionally, I’ll see
that they've built a deck in the back yard, which I do actually
find interesting, but I’d have to have waded through 10 posts a day on how
Clinton/Trump are the Antichrist to get there. Not worth it. They may be better
informed than me, but they certainly aren’t any happier.
You can even "take a break"
from certain people, which will cause them to disappear from your feeds (and
you from theirs) for a month. It's like an unfollow that resets itself automatically after a month. Sometimes it can be nice to take a breather from long-winded diatribes like this one. Of course, Fb doesn't alert you when someone
unfriends/unfollows you, which I think is for the best. If you don't notice
their absence, how close were you to begin with? Whereas if you got the
rejection notice, you might actually mistake hurt feelings for giving a damn in
the first place. I’m sure a few people have unfriended me over the years,
unbeknownst to me. I only know of one, and when I discovered her reasoning I
was glad to be shut of her. I don’t need that kind of crazy in my orbit.
And lastly, take a break from all
social media once in a while. Even a week off can do wonders for your outlook, and remind you of what you actually care about, which battles are worth waging, and which to pass by. When you're here, curate your newsfeed. Unlike/unfollow pages that only make you
mad, even if you agree with them. You don't need to have outrage ratified and reinforced. Stoking those fires doesn't change the world, but it does change you. And not for the better. Instead, organize with positive people to engage in constructive political action/dialogue. Find a comedy page, or a musician, or a
literary journal to follow. Indulge in your hobbies and passions by finding
like-minded people who surf, or do woodworking, or make jewelry, and let them
wow you. Come to social media purposefully and use it well, to your benefit,
instead of being used by it to amplify divisions, dissatisfaction, and
isolation.
When I first joined Facebook in
2012, I thought it would be an orderly Algonquin Roundtable, an exchange of
ideas, culture, and art. The digital Areopagus. Imagine my disappointment. But
we have more choices, and more ability to make it what we want than ever
before, and I wrote this to help people sort it out. Because if we don’t
get this under control, my fear is that perma-rage will become (if it hasn't
already) a way of life for Americans, as it was becoming for me. The long-term
effects of that are not something I'd like to see. To a hammer, everything
looks like a nail; to the offended, everything is a reason to become more so.